http://ift.tt/1sHX1gh
Who pays publishers so that someone bothered to write the story you are reading right now? Why are they paying? Most of all how does the technology work that powers the advertising that funds most of the content we see on the Internet? These are the central questions answered in “Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers,” a new book by digital advertising expert Mike Smith.
from Forbes Real Time http://onforb.es/1FIw9Qo
Who pays publishers so that someone bothered to write the story you are reading right now? Why are they paying? Most of all how does the technology work that powers the advertising that funds most of the content we see on the Internet? These are the central questions answered in “Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers,” a new book by digital advertising expert Mike Smith.
from Forbes Real Time http://onforb.es/1FIw9Qo
