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The most overlooked truth in marketing is that problems are the origin of consumption. When consumers realize they have a problem, they enter the market to find a solution. Problems can be big (the roof is collapsing) or small (the toaster is not working), personal (I am tired) or professional (I [...]
from Forbes Real Time http://onforb.es/1r3V0Ls
The most overlooked truth in marketing is that problems are the origin of consumption. When consumers realize they have a problem, they enter the market to find a solution. Problems can be big (the roof is collapsing) or small (the toaster is not working), personal (I am tired) or professional (I [...]
from Forbes Real Time http://onforb.es/1r3V0Ls
