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Fewer than half of Super Bowl XLIX’s advertisers will score big on their considerable investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys. When it comes to Super Bowl ad playbooks, brands hope ads will score big in five ways: 1) big audiences, 2) big [...]
from Forbes Real Time http://onforb.es/1C9n9Fd
Fewer than half of Super Bowl XLIX’s advertisers will score big on their considerable investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys. When it comes to Super Bowl ad playbooks, brands hope ads will score big in five ways: 1) big audiences, 2) big [...]
from Forbes Real Time http://onforb.es/1C9n9Fd