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See-through Yoga Pants And Other Transparency Issues: Wooing Today's Values-Based Customer

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When millennials (the generation of customers born 1960-1980 that is the largest generation in U.S. and world history) do business with a company, they’re more likely than previous generations to care about that company’s social values: its social responsibility, sustainability and ethics in treating employees and suppliers, according to research [...]



from Forbes Real Time http://onforb.es/1tim8qZ

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