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The New Stuff

Apple's Twitter Advertising Purchase Prevented A Social Media Hijacking

http://ift.tt/1sHX1gh



Anyone paying attention to their social media channels during Monday's keynote from Tim Cook that launched Apple's latest product lines will have spotted Cupertino dominating the prime advertising positions on Twitter. You could argue that this was Apple finally 'getting' social media advertising and using it to best effect, but there's another view... Apple had no choice if it wanted to stop its rivals hijacking the event.



from Forbes Real Time http://onforb.es/1F0Wzhp

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