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The New Stuff

Our Marketing Models Are Broken. We Need To Make A Shift.

http://ift.tt/1sHX1gh



We can no longer think in terms of rifles vs. shotguns or push vs. pull. It’s not nodes that we need to target, but the networks. We can no longer coerce customers to do what we want, but must inspire them to want what we want.



from Forbes Real Time http://onforb.es/1zxBLrb

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