http://ift.tt/1sHX1gh
As the second article in "The CMO Insight Series," I wanted to tackle a different industry (healthcare), type of customer (B2B), and size of firm (smaller start-up) than the first article which focused on CMO Jeff Jones from Target. In this article, Brent Walker, Co-Founder and CMO of C2B Solutions, a start-up healthcare solutions provider, provides e a unique perspective on CMO challenges. What makes this perspective interesting is Walker’s dual hat as CMO and Co-Founder, where he is actively engaged in funding challenges.
from Forbes Real Time http://onforb.es/186vMna
As the second article in "The CMO Insight Series," I wanted to tackle a different industry (healthcare), type of customer (B2B), and size of firm (smaller start-up) than the first article which focused on CMO Jeff Jones from Target. In this article, Brent Walker, Co-Founder and CMO of C2B Solutions, a start-up healthcare solutions provider, provides e a unique perspective on CMO challenges. What makes this perspective interesting is Walker’s dual hat as CMO and Co-Founder, where he is actively engaged in funding challenges.
from Forbes Real Time http://onforb.es/186vMna
