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According to an HBR article, marketers depend on data for just 11% of all customer-related decisions. To better understand the challenges marketers are facing and how marketers can generate more actionable data-based insight, I interviewed Michael Nevski, Consultant, Consumer and Shopper Marketing – IRI.
from Forbes Real Time http://onforb.es/18TYGam
According to an HBR article, marketers depend on data for just 11% of all customer-related decisions. To better understand the challenges marketers are facing and how marketers can generate more actionable data-based insight, I interviewed Michael Nevski, Consultant, Consumer and Shopper Marketing – IRI.
from Forbes Real Time http://onforb.es/18TYGam
