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AOL reported its Q3 2014 results on November 6th. The company posted 18% year-over-year growth in revenues to $626.8 million, while the net income grew by 1325% year over year to $28 million (flat sequentially). In our pre-earnings note, we had stated that we will be closely following AOL?s programmatic advertising platform for revenue growth and that it will be a key growth driver for AOL going ahead. As expected, much of the revenue growth for AOL came from the growth of programmatic platform across the third-party network. Its third-party ads division grew by 44% year over year to $215 million. Furthermore, AOL reported 3% growth in search and contextual advertising as its marketing efforts bore fruits. Additionally, it?s display ads revenues were flat and core subscription revenues declined by 4%, which partially offset the growth in third-party revenues.
from Forbes Real Time http://onforb.es/1uWVftd
AOL reported its Q3 2014 results on November 6th. The company posted 18% year-over-year growth in revenues to $626.8 million, while the net income grew by 1325% year over year to $28 million (flat sequentially). In our pre-earnings note, we had stated that we will be closely following AOL?s programmatic advertising platform for revenue growth and that it will be a key growth driver for AOL going ahead. As expected, much of the revenue growth for AOL came from the growth of programmatic platform across the third-party network. Its third-party ads division grew by 44% year over year to $215 million. Furthermore, AOL reported 3% growth in search and contextual advertising as its marketing efforts bore fruits. Additionally, it?s display ads revenues were flat and core subscription revenues declined by 4%, which partially offset the growth in third-party revenues.
from Forbes Real Time http://onforb.es/1uWVftd
